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LiveIntent - A stalwart of “programmatic email” doubles down on identity

February 12, 2025

In this conversation with Ari Paparo, Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. Publishers with email lists can use LiveIntent’s “non-ID” to identify customers across properties. Recorded: June 2022

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