LinkedIn - B2B ad tech juggernaut

Are you an enterprise marketer? If so, you’re probably already familiar with LinkedIn’s big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP of Product Abhishek Shrivastava gives a tour of the company’s current solutions for identity, audience targeting, and measurement, and previews what’s in the hopper. Recorded: May 2023

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