LifeStreet - A mobile DSP with custom modeling

In this conversation with Eric Seufert, LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. The company competes most directly with other mobile DSPs like Moloco and Liftoff. Matkins says the company differentiates from those platforms — and from larger platforms like Meta — through its willingness to do custom modeling work for ad buyers. As a bonus for subscribers, the full-length version of this interview includes a 10-minute discussion of mobile DSP consolidation and Apple’s control over the app ecosystem. Recorded: December 2022

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