Kayzen’s mobile demand-side platform standards apart by offering its modules a la carte, according to CEO Tim Koschella and Chief Product Officer Puneet Gupta. Customers can use its bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. Also, they chat with Eric Seufert about why mobile DSPs emerged as a discrete segment. Recorded: October 2022
Video is only available to subscribers
Become an insider, with MarketectureTV premium access
Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.
UpgradeMarketecture membership gets you:
- Hundreds of CEO interviews of ad tech and marketing executives
- Downloadble transcripts
- Discounts to live events