JYE: Licorice lets consumers opt-in to and control data sharing

Licorice offers a solution for users who prefer to engage with online content and ads without sharing personal data like email addresses or phone numbers. Instead, users can log in anonymously to participating publishers' sites through Licorice, which in return asks them to provide information about their interests. This information is then utilized by publishers for more targeted advertising, without needing to know the user's identity or personal details. Licorice aims to balance user privacy with personalized ad experiences, allowing for customized advertising based on users' declared interests while maintaining their anonymity. This service caters to both consumers seeking privacy and publishers looking to deliver relevant ads without accessing personal contact information. Recorded January, 2024

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