JYE: Aryel, bridging rich media creatives into AR experiences

Aryel, a Milan-based adtech startup has integrated 3D augmented reality (AR) technology into display advertising. Launched three years ago, Aryel's platform enables the creation and distribution of rich media ads in both reserved and programmatic channels through significant DSP integrations. With a no-code solution, Aryel empowers brands, media, and creative agencies to craft AR experiences and rich media formats, streamlining the previously complex and costly process. Their offerings range from virtual try-ons (like sunglasses and makeup) to gamified ads, leveraging AR for product exploration and interactive campaigns. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded in January, 2024