Evolving CTV Landscape and Data Privacy

Series Sponsor: Cadent Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”. “It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro We were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlighted Cadent’s hot momentum within the CTV landscape. In this episode, Jes emphasizes the viewer's choice, the importance of data privacy and security in delivering personalized ad experiences across screens, and Cadent's overall momentum in the CTV SSP space. Recorded: April, 2024