Blockgraph is a joint venture between Comcast, Paramount and Charter, and unifies the data and audiences of those big TV companies. In this conversation with Mike Shields, Blockgraph CEO Jason Manningham summarizes its identity matching system and how buyers access it. Recorded: March 2022
Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.
Already a paying subscriber? Sign In.