Explained: Index Exchange’s new Marketplaces product

Marketplaces allows any media or ad tech business with unique data, creative formats or KPIs to curate inventory and transact across Index’s publisher exchange. In this conversation with Ari Paparo, CEO Andrew Casale describes how the product works and where it sits in the landscape. (Competing solutions include Xandr Curate and Criteo CommerceGrid.) He calls Marketplaces a response to a world where buyers have consolidated their bidding with a handful of leading DSPs and publishers have fewer resources to directly integrate with vendors. By bringing their demand to bear across the fattest possible programmatic pipe, Casale argues they can more effectively scale campaigns and spend budgets. Recorded: January, 2024

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