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Incrmntal - Helping marketers measure performance on iOS and TV

February 12, 2025

In this conversation with Eric Seufert, Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. Use cases include tracking the performance of campaigns in the data-challenged iOS environment, the inefficient TV landscape and elsewhere through its incrementality measurement software. Recorded: February 2022

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