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GumGum - A big contextual player pushes into measuring attention

February 12, 2025

GumGum is a contextual ad platform that avoids use of personal data. Its tech scans text, image, audio and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. The company offers a range of creative formats, including in-image ads, and a brand safety and suitability offering. In this interview with Marketecture’s Mike Shields, GumGum CTO Ken Weiner gives an overview of the company’s technology and its full suite of media products. One year ago the company acquired Playground xyz, which offers attention measurement and creative reporting, and Ken talks about plans to integrate those capabilities into the GumGum platform. Recorded: October 2022

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