FullThrottle - First-party data solutions and APIs for advertisers and publishers

In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes FullThrottle’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data. Its use cases include augmenting data available in advertiser CDPs and data sharing between companies. Recorded: November 2022 Recorded: November 2022

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