FreeWheel - Up close with the least understood major ad platform

FreeWheel Chief Product Officer David Dworin offers a detailed overview of the Comcast-owned ad platform. While many people know FreeWheel as the ad server and SSP of choice for traditional broadcasters, it has other products too — including a DSP (Beeswax), an agency transaction management product (Strata) and a media business (Audience Express). In this conversation with Ari Paparo, Dworin walks through each of these products in turn and situates FreeWheel within the competitive landscape — including vis a vis Google. Recorded: December, 2023

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