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Relo Metrics - Digital-style analytics for sports sponsorships
Relo Metrics was incubated within GumGum to provide sponsorship analytics for sports rights-holders and advertisers. In our interview, Mike Shields talks with recently appointed CEO Jay Prasad about how the company uses computer vision and AI to generate new datasets for brands, teams, and leagues. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member. Recorded: May 2023
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