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- Lately - AI-assisted social content creation
Lately - AI-assisted social content creation
Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts using AI and machine learning to pick out and highlight to most engaging snippets and segments. The model is trained on the customer’s own content feed and style, as well as a broader set of data on what works. It can then automate those posts and publish them via HubSpot, Hootsuite and directly on social media. CEO Kate Chernis Bradley talks with Marketecture’s Jeremy Kagan. Recorded: August 2022
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