Equativ: Moving beyond the Smart Ad Server

Equativ, previously known as Smart Ad Server, offers a suite of ad tech solutions including an enterprise ad server and a supply-side platform (SSP). The company emphasizes its ability to provide customized ad serving solutions that cater to specific enterprise needs rather than offering a one-size-fits-all product, which sets it apart in competing with giants like Google. Moreover, Equativ's SSP is tailored for the European market but is expanding in the U.S. and Latin America, offering distinct advantages in handling diverse publisher requirements across different regions. The interview also touches on Equativ's efforts in "curation," aiming to integrate media and audience targeting more effectively within their platform, showcasing their strategic pivot towards enhancing digital advertising efficacy and privacy compliance. Recorded: April, 2024

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