Emodo - A native SSP and DSP backed by Ericsson’s data

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native, and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs. It also offers an AR ad type. Emodo’s audience segments include verified, predictive, and geo-contextual audiences, some of which use Ericsson’s network data. In our interview, Marketecture’s Eric Seufert interviews CEO Alistair Goodman about Emodo’s products and use cases. Recorded: March 2023

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