Dstillery: Evolution from a DSP to a data specialist for prospecting

Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly granular behavioral modeling and audience creation without relying on traditional identity signals, making it attractive for environments with limited user data, such as Safari and Firefox. The company continues respond to the industry’s shift away from third-party cookies, developing solutions like ID-free targeting. Recorded: August, 2024

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