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DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety

February 12, 2025

DoubleVerify pioneered the verification space over a decade ago and has successfully positioned itself as a leader in viewability, fraud detection, and brand safety as each of those categories emerged. In this conversation with Ari Paparo, CEO Mark Zagorski describes the company’s progress on integrating with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. Recorded: March 2023

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