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Dataseat - A mobile DSP that doesn’t rely on device IDs

February 12, 2025

In our interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment. Its platform replaces behavioral signals with contextual data to prepare for this future and creates custom algorithms for each advertiser that optimize within curated publisher lists. Recorded: August 2023

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