CreativeX - Analyzing and rating creative across a variety of ad types and platforms

CreativeX’s core product, Creative Quality, can analyze a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms, including Facebook, Instagram, YouTube, and more. It allows clients to rate creative quality according to market, brand, agency, channel, and other factors. It can also extract and measure themes like inclusiveness and can inform marketing mix models. In this interview with Jeremy Kagan, CEO Anastasia Leng talks about the platform’s features and use cases. Recorded: February 2023

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