Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). Because of the breadth of its offerings, Claritas competes with a wide range of vendors but is most directly analogous to Neustar. In this interview, Claritas EVP Chase Miller talks with Sounds Profitable’s Bryan Barletta about each of its products in turn and details a range of customer use cases. Recorded: January 2023
Video is only available to subscribers
Become an insider, with MarketectureTV premium access
Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.
UpgradeMarketecture membership gets you:
- Hundreds of CEO interviews of ad tech and marketing executives
- Downloadble transcripts
- Discounts to live events