Cadent - Converged TV ad tools with a focus on data

Cadent is one of a few scaled platforms offering flexible tools for TV advertising. Its platform integrates with disparate supply sources and about 80 data partners, including NCSolutions and Snowflake. Customers can bring their own preferred data, planning and measurement tools to activate campaigns. Cadent’s roots are in linear TV, and many of its current customers are large national brands who activate on a managed service basis. It has recently added support for CTV and is currently focused on expanding into digital video and appealing to more mid-market ad buyers. In our interview, VP of Product Marcy Pentoney explains the platform, roadmap and customer use cases. Recorded: January, 2024