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BrightLine - Interactive and shoppable CTV ad formats

February 12, 2025

Well before CTV was cool, BrightLine pioneered interactive ad formats that marry the responsiveness of digital with the creative impact of TV. Its clients include large streaming services and media companies like NBC Universal, Disney, and Warner Bros Discovery. In this conversation with Mike Shields, President and Chief Strategy Officer Robert Aksman details the company’s recent enhancements in commerce and personalization. Recorded: September 2023

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