BlueConic is a customer data platform whose client list includes Colgate, Mattel, and Hearst. Its customer sweet spot is large companies with multiple sub-brands and regional personalization. In this interview led by Mike Shields, CEO Cory Munchbach talks about the platform’s inner workings and how it makes first-party data available in email, website, and programmatic. This episode includes a short history lesson on how CDPs emerged from the crushed dreams of marketing clouds which couldn’t quite live up to the promise of becoming a funnel point for all marketing data. Recorded: September 2023
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