BidSwitch offers one API call to rule all bid requests

Created by IPONWEB, BidSwitch is a 10-year-old technology (now nested under Criteo, which bought IPONWEB last year) that helps programmatic platforms overcome the inefficiencies inherent in interconnected bidding and supply systems. BidSwitch’s new product, LiteSwitch, helps sellers save money by replacing the inefficiency of OpenRTB bid requests with a single API call that shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. Isaac Schectman, Criteo’s senior director of technical solutions, talks with Ari Paparo about LiteSwitch and how it works. Recorded: June 2023

Video is only available to subscribers

Become an insider, with MarketectureTV premium access