Initially conceived as a next-generation Data Management Platform (DMP), Audigent has evolved into a leading data curation, activation, and identity platform. Its approach includes a transformation from traditional DMP segments to a more dynamic, integrated method of handling data through supply paths. This new methodology enables the combination of data and inventory, optimizing ad relevance and efficiency for brands and agencies. Audigent's platform is distinguished by its extensive data footprint across over two million websites, its advanced contextual and predictive analytics capabilities, and its partnerships with major data providers. Recorded: January, 2024
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