• Marketecture
  • Posts
  • AppsFlyer: Mobile attribution across channels

AppsFlyer: Mobile attribution across channels

Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of the evolving measurement landscape, including privacy concerns and the fragmentation of platforms, and emphasizes the importance of providing actionable insights to help clients make informed marketing decisions. Recorded June, 2024.

Video is only available to subscribers

Become an insider, with MarketectureTV premium access

Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.

Already a paying subscriber? Sign In.

Marketecture membership gets you:

  • • Hundreds of CEO interviews of ad tech and marketing executives
  • • Downloadble transcripts
  • • Discounts to live events