Creative Testing & Retail Media Insights

Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales. "ai is going to enable faster creative testing" - Ally Schnitzer Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives. This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media sales and roi. Recorded: April, 2024