Admiral is using a $19 million raise to grow Visitor Relationship Management

Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These modules help publishers build relationships with their visitors by addressing challenges like ad blocking, enhancing subscription models, and capturing first-party data. Admiral’s system is designed to optimize visitor journeys, offering solutions that integrate seamlessly with existing systems while allowing publishers to manage everything from ad recovery to subscriptions through a single, streamlined platform. Recorded: August, 2024