adMarketplace: search ads without the search engine

AdMarketplace specializes in search marketing, focusing on integrating with various platforms like browsers, shopping apps, and social content to enhance consumer search experiences. The company works with major browsers like Firefox and Opera, and shopping apps like Klarna, offering targeted advertising based on consumer search behavior. Their technology allows for real-time decision-making about what's relevant to the consumer, adjusting ad relevance as users type in their search queries. This approach aims to meet consumers where they are searching, outside of traditional search engines, and provides a privacy-oriented advertising solution through API-based integrations. This model enables adMarketplace to offer customizable and flexible advertising solutions, catering to the specific needs of their publishing partners and advertisers while prioritizing user privacy and relevant ad selection. Recorded: April, 2024

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