AdLib - A meta DSP for the mid-market

February 12, 2025

AdLib is a meta DSP aimed at medium-sized advertisers. It offers a transparent pricing model, simplified user interface and access to ad buying tools from Criteo, Beeswax, Xandr, DV 360 and Adform. In our interview, CEO Mike Hauptman says AdLib differentiates from other mid-market DSPs such as Simpli.fi and Basis by focusing narrowly on integration with existing platform APIs rather than advancing its own bidders. Note: AdLib is not to be mistaken for Ad-Lib, the creative technology vendor previously featured in Marketecture. Recorded: December, 2023

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