Ad Fontes Media: Making news sites work for advertising

Ad Fontes Media is a public benefit company focused on supporting high-quality journalism through scientific rating of news content for bias and reliability. They utilize both human raters and AI to assess over 150,000 articles daily, aiming to encourage marketers to invest in news media. Ad Fontes serves as a bridge between advertisers and news publishers, offering tools to select news outlets for advertising, thereby improving brand safety and suitability. Their work addresses the decline in advertising investments in news and aims to counteract misinformation and polarization in media consumption. We discuss their recent integration with The Trade Desk. Recorded: February, 2024

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