• Marketecture
  • Posts
  • Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ad-Lib - Creative intelligence and DCO for a world with less targeting

As targeting becomes less effective, creative matters more. In this interview with Ari Paparo, CEO Oli Marlow Thomas describes Ad-Lib’s creative management tools. The platform supports creative collaboration, production, DCO and ad trafficking. Recorded: August 2022

Video is only available to subscribers

Become an insider, with MarketectureTV premium access

Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.

Already a paying subscriber? Sign In.

Marketecture membership gets you:

  • • Hundreds of CEO interviews of ad tech and marketing executives
  • • Downloadble transcripts
  • • Discounts to live events