ActionIQ is a customer data platform with a focus on data activation and orchestration. In this conversation with Ari Paparo, CEO Tasso Argyros parses several varieties of CDP and explains where his company fits. Ari and Tasso also discuss what marketers shopping for data architecture need to know about reverse ETL and composable CDPs Recorded: September 2023
Video is only available to subscribers
Become an insider, with MarketectureTV premium access
Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.
UpgradeMarketecture membership gets you:
- Hundreds of CEO interviews of ad tech and marketing executives
- Downloadble transcripts
- Discounts to live events