605 - Attribution and performance prediction tools for TV advertisers

605 is a neutral measurement provider that helps clients do marketing attribution and performance prediction in their TV campaigns. Customers can use its reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. In this interview, Mike Shields talks with Lindsey Woodland, 605’s group VP of client data science, about the company’s data inputs, service model, and more. Recorded: March 2023

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