Innovation Collab at Cannes
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Innovative conversations from Marketecture and TVREV

Conversations with leaders in TV, advertising and tech. Hosted at the Madhive + Fabric Innovation Studio @ The Majestic

In partnership with:

9:30

Welcome and Keynote

Alan Wolk, Co-Founder, TVREV

10:00

Fireside with LG Ad Solutions

Tony Marlow, CMO, LG Ad Solutions
Alan Wolk, Co-Founder, TVREV

10:15

B2B on CTV, iSpot and LinkedIn

Stu Schwartzapfel, EVP Media Partnerships, iSpot
Jeremy Bloom, Marketecture Media

10:45

AI Planning and Outcomes

Spencer Potts, CEO, Madhive
Ari Paparo, Marketecture Media

11:00 - 11:45

AI in Action: Marketing's New Operating System

Marion Hargett, Chief Revenue Officer, MiQ
Steve Carbone, President, IPG
Vinny Rinaldi, Vice President, Media & Marketing Technology, Hershey’s

Ari Paparo, Marketecture Media

12:00

Yield: A preview of Ari’s upcoming Book about Google, Ad Tech, and Antitrust

Jason Damata, Fabric

Ari Paparo, Marketecture Media

12:15

TV Now: Programmatic and Direct

Travis Hockersmith, Group VP Platform+, VIZIO

Jeremy Bloom, Marketecture Media

1:15

Data Innovations Meet Martech Marketplaces

Scott McKinley, CEO, Truthset

Crissi Cupak, Head of Product, PMG

1:30

Connecting to Cultural Audiences: PMPs, CTV and The Promise of Free TV

Christiana Cacciapuoti, SVP GTM Strategy, Madhive

Sebastian Trujillo, EVP, Advertising Sales and Brand Partnerships, Olympusat (FreeTV)

Michael Roca, Exec Director, Cross-Cultural Center of Excellence, OMG

Stephen Paez, EVP, Cultural Investment and Innovation, Publicis Media

1:45

Advance Women Showcase

Hollis Guerra, Co-Founder, Advance Women