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Madhive - A DSP geared to hyper-local CTV campaigns

February 12, 2025

Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns. In this interview with Marketecture’s Mike Shields, Madhive CEO Adam Helfgott describes the product and customer use cases. Recorded: December 2022

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