• Marketecture
  • Posts
  • BlueConic - A CDP built for marketing activations

BlueConic - A CDP built for marketing activations

February 12, 2025

BlueConic is a customer data platform whose client list includes Colgate, Mattel, and Hearst. Its customer sweet spot is large companies with multiple sub-brands and regional personalization. In this interview led by Mike Shields, CEO Cory Munchbach talks about the platform’s inner workings and how it makes first-party data available in email, website, and programmatic. This episode includes a short history lesson on how CDPs emerged from the crushed dreams of marketing clouds which couldn’t quite live up to the promise of becoming a funnel point for all marketing data. Recorded: September 2023

Video is only available to subscribers

Become an insider, with MarketectureTV premium access

Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.

Already a paying subscriber? Sign In.

Marketecture membership gets you:

  • • Hundreds of CEO interviews of ad tech and marketing executives
  • • Downloadble transcripts
  • • Discounts to live events

Reply

or to participate.